Shai Robkin, a native Atlantan, is a businessman who spends much of time volunteering for Jewish and Israel causes. He is the chairman of the Atlanta Regional Council of the New Israel Fund and serves on the National Board of the Friends of the Arava Institute. Shai and his wife, Judy, lived in Israel between 1976 and 1984, during which time he served in the IDF and together they opened Israel’s first combination bookstore/coffee shop, “Sefer veSefel,” in downtown Jerusalem. He has a BA in Economics from the University of North Carolina, Chapel Hill and an MBA with a focus in Marketing from Georgia State University. Shai combines his business and academic backgrounds to teach and consult in the field of behavioral economics.